Court’s leadership previously at Green grew a 4-person shop to one of Florida’s largest advertising agencies. His creative vision guided the company through the acquisition by WPP Group Worldwide over 18 years ago. Since then he has moved on, opening his own creative marketing firm, Red Bar Integrated Marketing, thus allowing focus to be on client’s objectives more clearly.
Court best describes himself as a creative strategist. His belief is that creativity does not just apply to dynamic visuals, but to every aspect of a marketing campaign, giving him the ability to develop a fully integrated marketing platform in many different silos of industries.
His vast experience in both traditional and digital aspects of marketing led him to believe that a blended strategy usually works best. He often notes part of his job is to guide the client through a sea of platforms and advertising channels to develop the path to success. Court often says, “I’m like a sherpa guiding clients to the summit and beyond.”